The Get A Mac ads from Apple have been getting pretty vitriolic of late.  This one in particular, called “Sabotage,” is just insulting.  In it, PC hires some deadbeat to pretend to be Mac in the ad, so that PC can score some points and claim that Macs are not getting more popular.  Initially, I liked the ads (especially Mac’s hair) but they’ve gotten increasingly personal, since PC and Mac are clearly meant to represent their users.  I don’t mind too much being stereotyped as neurotic and work-oriented, but insecure and desperate about Apple’s increasing market share?  Maybe Bill Gates is freaking out about Apple’s 5% but it shouldn’t affect my computer-buying decision.  I love my smart little IBM, and I pick my computers based on what I want, not what’s in.  I thought the Mac ads that focused on features and security were effective, but these just alienate me as a potential customer.  I’d like less of the superiority complex and more of the facts!
In other news: giant rabbits.  When Michael showed me these, I thought they were photoshopped fakes — and I still wish they were.  Those things could take over the world.