I’ve been looking at men’s razor commercials lately as research for a fake razor commercial I’m doing for a class. The “Razor Wars” are epic and hilarious! I found this article from 2005, when Gillette’s five(!)-bladed razor, the Fusion, came out. My favorite bit is when the Gillette CEO gets snide:
“The Schick launch has nothing to do with this, it’s like comparing a Ferrari to a Volkswagen as far as we’re concerned,” Chairman, President and Chief Executive James Kilts, told Reuters.
The razor we’re marketing has ten blades and is called the X-Factor (is your relationship missing the x-factor?) It will get you the chicks.
I heard Michael Dell used to make snide comments like that about the other PC makers. Its wierd when CEO’s act like a bunch of 7 year olds making momma jokes on the playground.