thinking about commercials

6:31 pm on Thursday, October 21st, 2004

Thinking about commercials lately — what works? Those “bounce” commercials for Diet Coke are pretty effective, i think, although not on me specifically because I can’t stand sodas. But they’ve got Adrien Brody in them, trying very hard to be hip in his plaintive Jewish way, and many pink bubbles, catchy music. The most effective commercials ever, I think, were for iPods. Those were aesthetic and fun. You almost couldn’t feel them stabbing the needle of consumerism into you. (I want an iPod.)

Hellish week on the verge of being over, yay. I think I shall pull out of policy debate to free up some space and sanity for myself.

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